The Importance Of Backlinks
What actually is the importance of backlinks? These are links which link back to your website/blog/whatever via blog posts, forum discussions, or whatever that particular website specializes in. They are also known as referrals or incoming links. In this Google dominated world, does this mean that the more incoming links or “referrals” your site or blog has, the better, yes?
Sort of. Links do count, but thanks to the Google Trustrank each is given, some links are worth way more than others. Trustrank takes a look at the incoming links and evaluates their “worth” based on a number of factors including quality and pagerank of the site sending the links to your website, the keywords in the two linking sites, and a lot of different information and detail. If the data doesn’t match up well, then the incoming link might not carry much value thus ruining the importance of backlinks from that source. If it does, it could do your website and your page ranking some good.
The key to all this is getting links to your blog that are quality links that improve your blog by association, not numbers. This is where the real importance of backlinks lies.
The best way to get good quality links is to make sure your own website content is of a high quality itself. The better your work is, the more valuable it is to those viewing it, the more unique the content, the more likely others will read and enjoy it, link to it, write about it, and do so over time.
A well-written, useful, and timeless post can bring in backlinks for years, not just on the short term.