Pagerank Backlinks
Pagerank Backlinks
Is Google Page Rank Applicable for SEO?
Specifically What is PR
“Page Rank” is a term you will come across with if you’re not so familiar with search engine optimization techniques. PR or Page Rank is a form of measurement used by the Google search engine. It determines the significance of a certain website. Larry Page is one of the co-founders of Google and Page Rank was named after him. Take note that other famous search engines (Yahoo and Bing) do not use Page Rank.
There’s no way to find out a site’s Page Rank or exactly what Page Rank measures since Google doesn’t release such information. On the other hand, the volume and quality of inbound links to a website matters most for most experts, and they believe that Page Rank gauges those two. For instance, if your page has 0 links it will probably have a page rank of 0. However if it has thousand of websites linked to it, you might have a page rank that ranges from 2 to 5. The renowned websites that have the highest Page Rank values of 8, 9, or 10 would be site like Google or Microsoft.
Some Purposes of PR
Traditionally, Page Rank has primarily been used as an informal means of gauging a site’s evolving importance in the eyes of Google. For example, running a site for six months from a Page Rank of 0 to a Page Rank of 3 is considered a win. However, if it goes from a Page Rank of 1 to Page Rank of 2 in three years, your site might not be optimized very well.
However, Page Rank is also used commercially as a means of selling links. Believing in the strategy of getting more 3rd party links can increase a site’s Page Rank, most website owners buy links from other sites. Therefore many companies that sell links charge “linking rates” based on a site’s Page Rank. An example is buying a link from a website with a Page Rank of 1 or 2 will be cheaper than purchasing a link from a site that has a Page Rank of 4 or 5.
Why PR Most Likely Isn’t Linked to Search Engine Marketing Practices Any Longer
Most search engine optimization specialists disregard improving Page Rank as a useful resource of boosting a website’s probability of receiving quality natural/organic search engine traffic. The following are some of the reasons:
1) The Google search engine prevents sites to use and go around its systems for knowing the importance of websites by buying links that optimizes a site’s Page Rank. Therefore, the Page Rank’s of many sites may not be publicly updated for several months, giving Google time to determine which sites should genuinely have higher Page Ranks and which sites are merely trying to “game the system.”
2) Usually, Page Rank seems to have no importance on getting volumes of site traffic from Google. Researches by many search engine optimization specialists show that some websites with low Page Ranks receive good amount of site traffic. On the other hand, websites with high Page Ranks receive low amount of search engine traffic.
3) SEO Perth asserts that controlling Page Rank is impossible because it cannot be controlled by either search engine optimization experts or website owners. For determining a website’s Page Rank, Google uses its own measuring system. Even if website owners follow the proven steps on optimizing their websites, still they have no control over the Page Rank Google gives to their sites.
A website’s relevance to search engines can be checked by using Page Rank. On the other hand, using it to check your site’s value in Google’s eyes or using it to know how much you will pay for links to your site must be avoided. Product: mcpmhk21