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Build A Skilled Staff With Search Engine Optimization Training

One of the best analogies or questions I heard years ago was what happens if you spend a great deal of time for the search engine optimization training of your staff and then they leave in six months or weeks time or two weeks time? What happens if they don’t leave your SEO services and you haven’t trained them at all? That’s the bigger problem to have.

You should train all your staff even if they show signs of leaving so that you will be assured that your workers who will stay are perfectly skilled for the tasks they will be handling. Never assume that they can learn the ropes on their own. Most people treat their own online businesses differently. This is wrong. Just like in any other business. You got to invest time and effort in training your outsourcing providers because it is your business that is at stake.

We have prepared a network drive especially to new members of the team. This is an area where everyone can log into. We have got Google Docs and various Lists and Log-ins. In here, we share all information about each of the websites that we are optimizing as well as log-in details and a few personal information.

Underneath that we have systems. Now systems are all about training, so my team will generate trainings as they do it. Under email they might learn how to do AWeber, under SEO company and search engine optimization training, it’ll take them through The SEO Method, under the audio section, they’ll learn how to use Audacity. So all of the different tasks in my business, part of what I’ve done is create that culture of, you need to be creating a system that you can put in place behind you.

I do not want the operations of my business to be dependent on the people in it. I want one that is operated by systems. I don’t want to have it where this one person has built a little black box about what it is that they do. This will leave me with no back up if ever that person leaves me and I have a new staff to train. Now, I have got WorkWiki for training. Here is where I also include my SEO products which I use in training my team. If someone comes in and they say, Dave, I need to prepare that end of day report or I need to know how to invoice STU, I’ll say, go watch the video here. Once done, I will ask them about any issues they might have. I ensure that, firstly, I teach them what they got to do through the videos.

When you give your staff appropriate search engine optimization training, you save time and effort. It is a great relief that you do not have to show them how to go about each task every time they need to accomplish something. I just point them to WorkWiki where their anticipated questions have already been answered.

Written by admin

July 10th, 2011 at 2:48 pm